The task :

A short-term marketing campaign for MPOC, Malaysia's governing body for Malaysian palm oil. The campaign essentially promotes the goodness of Malaysian palm oil and primarily singles out Dubai’s consumers and the LuLu hypermarket.

 

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The logic :

To develop a campaign that counters negative perceptions and introduces Malaysian palm oil to the Dubai market.

 

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The magic :

From the posters to the website, we came up with the name of the campaign. We spread information about how good Malaysian palm oil is through a brand and communication plan.