The task :

Visual identity for MHUK, a non-profit organisation based in London that actively helps and provides medical and humanitarian aid in the UK and around the world.

 

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The logic :

To design a simplistic logo and identity—one that is not only easy on the eyes but carries significant meaning.

 

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The magic :

The creation of an identity that is simple yet profound. It displays the brand name and reflects the core activity of the brand, which is humanitarian services.