The task :

The Malaysian Insurance Institute (MII) is a non-profit institution that engages in all sectors of the insurance industry and offers recognised qualifications, tailored training and oversees compliance with global best practices. Our aim is to establish it as a brand that not only thrives through the ages but also leads and sets the pace in the industry. The intent is to not only enhance MII's recognition within the industry, but also among individuals who will be at the helm of tomorrow’s insurance.

 

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The logic :

The aim was to portray MII as an institute that empowers through understanding and knowledge, serving the public, industry practitioners, professionals, and those interested in the field.

 

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The magic :

To enhance MII's image, we've introduced a new tagline, 'Onward, by knowing,' which embodies their renewed commitment to progress and competence. This is supported by a fresh corporate video we've produced, exploring industry concerns and projecting their forward-thinking and humane outlook on the industry's future. The video reflects MII’s new direction and is aligned with their recent logo rebranding.