The task :

A new visual identity for PIPP, a power plant under construction in Pulau Indah owned by Worldwide Holdings, a company that provides property, medical instruments, and environmental management services. It is one of the leading organisations in charge of PIPP's development.

 

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The logic :

To imprint a strong and lasting impression on PIPP’s identity. One that positions PIPP as a modern and technologically advanced power plant.

 

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The magic :

The development of a logotype that embodies and embraces the essence of PIPP as a power plant.