The task :

To produce a Raya ad by highlighting SIRIM’s innovativeness in our daily lives.

 

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The logic :

The goal is to steer the premise of the ad towards SIRIM's brand essence of bettering lives.

 

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The magic :

A charming and emphatic commercial that dramatises a bond shared together, not just between human beings but beyond that. Showcasing compassion and helping another life being to get on with life.