The task :

YP has chosen to embrace a new and fresh look for the brand after 12 years. We needed to refresh the look of their social media posts, merchandise, website, and the entire brand identity.

 

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The logic :

Our goal was to craft the narrative of value creation while also cementing a refreshed look of YP, highlighting how YP's roles have transformed throughout the years.

 

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The magic :

Connecting with the new thrusts and goals of Yayasan Peneraju, the new logo embodies the essence of a modern and progressive look. The updated logo reflects YP’s commitment to supporting value creators.

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