yayasan peneraju - rebrand
The task :
YP has chosen to embrace a new and fresh look for the brand after 12 years. We needed to refresh the look of their social media posts, merchandise, website, and the entire brand identity.
The logic :
Our goal was to craft the narrative of value creation while also cementing a refreshed look of YP, highlighting how YP's roles have transformed throughout the years.
The magic :
Connecting with the new thrusts and goals of Yayasan Peneraju, the new logo embodies the essence of a modern and progressive look. The updated logo reflects YP’s commitment to supporting value creators.
Promotional items :
Newly designed merchandise items to portray a modern and progressive YP in line with the new look.
yayasan peneraju - 13th Anniversary
The task :
YP celebrates its 13th anniversary with a new direction of highlighting the past and moving forward with a sense of purpose.
The logic :
The goal is to head toward YP’s brand essence of value creation.
The magic :
Executed in a motion graphic manner with seamless and well-crafted storytelling.