yayasan peneraju
The task :
Yayasan Peneraju is a Ministry of Economy agency dedicated to developing skilled Bumiputera talents via training programmes, education funding and certifications.
Our aim is to showcase it as a proactive and progressive body to draw beneficiaries, funders, and supporters. The campaign coincided with the agency's 11th anniversary.
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The logic :
The purpose was to portray Yayasan Peneraju as a well-founded and structured enabler for their target demographics – students, working adults, the unemployed, and others from disadvantaged backgrounds.
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The magic :
Through our collaboration, Yayasan Peneraju won the Nation's Pride Award from The World Brands Foundation. We raised their visibility through various media channels, including merchandise, social media posts, and press releases. Scroll for more.
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Festive wishes
In this video, Yayasan Peneraju celebrates Eid ul Fitr and expresses acceptance of IR 4.0 by promoting progress and forward-thinking.
On National and Malaysia Day, we seized the opportunity to assist Yayasan Peneraju in engaging with the younger local generation through a 2-minute video ad that emphasises the importance of overcoming excuses and barriers to progress.
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Promotional items
Listed below is our collection of custom-designed merchandise, crafted by our creative team. These designs aim to reflect the core spirit of the YP brand and its values.
